I've developed a formula through my writing and teaching that simplifies the writing process and leads to a finished product that's closer to, and often exceeds, what was envsioned at the beginning.  This easy four step method is:

THINK - Understanding who you are, what want from your project, how you view your business, how you view your customers, and how your customers view you is the essential first step.  Otherwise, you aren't motivated by your fundamental values.

 
PLAN - Using all the information we can think of, we'll lay out the steps that will stakeout your unique position in the marketplace.  By mapping a path and setting intermediate goals, every step will be in line with the answers to the questions above.  That's what makes you YOU, gives your message the ring of truth, and lets you be heard above all the noise and hype.

 
WRITE - With our plan I'll write a piece that simply and clearly communicates your message.  And the voice will be genuine, so the piece talks like a REAL person.  No unnecessary jargon.  No unnecessary terms.

 
CHANGE - Hey, no one's perfect -- so I need your input to make the final product exactly what you want.  Then I'll make the changes so your piece will hit the target.